Tackle Social Media Fatigue – Tips For Entrepreneurs

computer keyboard Being an entrepreneur takes a lot of hard work, and you’ll often find yourself tackling an additional handful of responsibilities instead of your normal load. One area that entrepreneurs typically tackle themselves—at least at first—is the company’s social media efforts.

As a smart entrepreneur, you know that social media is a great marketing asset, and since it’s free to join and use, it’s one of the best marketing tactics out there for businesses with a limited budget. But while social media can help spread the word about your company, products and services, it can also be exhausting trying to manage and update regularly.

Thankfully, there are plenty of tools, tips and tricks you can use to combat the social media fatigue and keep your social presence thriving. The following are five social media tips for entrepreneurs.

1. Only join necessary social networks

It seems as if every day there is a new social media site coming out, but that doesn’t mean you have to join it. In order to combat social media fatigue, it’s a good idea to start slow and only join the social networks that make the most sense for your business. Think about your company, products, services and your target audience, and decide which social networks you should join based on your offerings and where you’ll likely find your audience. Staring with a Facebook and Twitter account is typically the smartest move, as these tend to be the most popular networks for businesses. Once you get your feet wet and can handle managing those social networks, you can decide if your company should move on to an Instagram, Pinterest, or other various social accounts.

2. Hire an intern

An intern can be a wonderful thing for your business. First, most interns are looking for the experience or are forced to hold an internship in order to graduate, which means that they will work for free. Second, since most interns are college-aged, they typically know a great deal about social media, which can help you pass off your social responsibilities to someone in the know and willing to do the work. Obviously, you want to find an intern that has the skill to manage the accounts you want to use, but you’ll also want to choose an intern who can help set you up with other useful social networks to help market your company.

3. Make automation your friend

Most people don’t realize that you don’t always have to produce a live tweet or post in order to have a social media presence. There are plenty of tools that allow you to automate your posts, such as Social Oomph or Post Planner. These tools allow you to schedule your tweets or posts in advance, which means you can spend less time being active on social media while keeping a presence. Keep in mind, though, that while automation can free you up from spending hours on social media sites, it’s still important that you respond to inquiries and comments in real time.

4. Invest in a social media management tool

Bouncing from social media account to social media account will surely make you tired, but you don’t have to do that. There are plenty of social media management tools, such as Sprout Social or Hootsuite, that allow you to manage all of your social accounts from one location. You can see your news feeds, direct messages, sent posts and even trending topics. Plus, you can usually schedule your own posts from these tools too, providing you with a one-stop shop for all your social needs.

5. Utilize notifications

Most social media accounts allow you to receive notifications when a comment is made, a message is received or someone posts on your wall or feed. It’s very important that you enable notifications for all of your social accounts. This way, you will always be notified when your social networks need your attention.

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When Cancer Strikes Close to Home

On April 30, 2015, my cousin, Kim (we’ve always called her Kimmie), went for a routine mammogram, not thinking much about the “changes” she had noticed recently, since she had been diagnosed with fibrocystic breast disease ten years ago. The mammogram, sonogram and biopsy revealed 5 tumors. Pathology revealed two were stage 3 and three were stage 2.

Since her diagnosis, she has gone through a series of steps and tests to determine the best course of action.

On June 3rd, Kim will begin aggressive chemo therapy at 2x per week for 20 weeks. Once the chemo has done it’s job, she will then undergo a double mastectomy and reconstructive surgery.

As if a diagnosis of this magnitude weren’t enough, Kim was just told today, May 29th, that the company she works for will be closing up shop on June 12.

Kim and her husband do have insurance, but the coverage is far from sufficient to cover all her needs. Insurance will cover 80% of treatment, but no prescriptions and will only cover half the necessary surgeries she will have to undergo.

Kim has always been a hard-working woman – very independent and always one of the first to step up when someone needed help. She is a wonderful mother to her daughter Amanda, her three stepchildren and an adoring grandmother to her two grandbabies. Now Kim needs our help!

A Facebook group has been set up where updates are provided as well as providing a place where you can support her in her journey – Please consider joining me and other friends and family of Kim on Kimmie’s Light 

 

Please consider donating to this fund to help Kim with the mounting medical bills so she can focus on her treatment and getting well; not on the financial aspects of her treatment. The less she has to worry about, the better she will be. One thing we all know about cancer is it thrives where stress lives and together, we can help alleviate that concern as much as possible.

Please share this with your friends and family. The support is appreciated more than you can know. And to you, a tremendous THANK YOU in advance.

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In The Know – How I Make Mad Money with Social Media

More than any other question, I am often asked how I make money through social media. Well, it’s not rocket science and it won’t make you rich, but it might end up paying for a new outfit or a new piece of home decor you’ve had your eye on. It’s super easy, it’s fun and it require no skill other than being social on social media platforms.

My top money makers through social media are:

BoostInsider: Boostinsider is an influencer powerhouse  that connects brands to tens of thousands of online influencers. They partner with numerous fashion, tech, gaming, and lifestyle brands and work with a community of 40,000  influencers.

Advowire:  Get rewarded for sharing content to your social media accounts, including Facebook, Twitter, and LinkedIn. Just click and earn.

IZEA:  IZEA creates marketplaces that connect brands with influential content creators and publishers at-scale.

Buzzoole:  Buzzoole’s algorithm allows Social Media users to optimize their online presence and discover the topics they are most influential in.

Do you have a favorite “Go To” resource or platform to earn a little mad money through social sharing? Please share in the comments below.