Niche Marketing: It Can Be Done

There are some businesses out there that have products and services that are beneficial to an array of people, and then there are businesses that have a very niche product or service. Many niche businesses often find it difficult to determine how to best promote their product or service. After all, appealing to the masses is much easier than appealing to a small group of consumers, right?

Wrong. If you have a great product that only appeals to a very narrow market, you can still be successful and market with ease—you just have to be smart about it. Learn how to implement niche marketing by using the following tips.

Utilize customer testimonials.

Word of mouth goes a long way, especially when it comes to selling a niche product. When you sell your product to a happy customer, make sure you get some great testimonials from them and use them in your marketing collateral. You can add the testimonials to your website, to your print materials or to your social networks. By allowing your customers to see that other people enjoy your product, you’ll entice them to make a purchase.

Know where to reach your audience.

When you have a niche product and a niche group of people that will buy that product, you need to know where exactly to reach them. For example, if you are selling a product that will medically benefit an elderly individual, you should try marketing your product in hospitals, doctor’s offices, and retirement homes. Why? Because this is where you will find your audience.

Invest in PPC advertising.

Most of today’s consumers use the Internet to research products and services, and pay per click advertising (PPC) is a great option for those with a niche product. PPC advertising will place your ad in front of an audience that performs a search query (or visits a website) with similar keywords as your ad. This way, your ad will land in front an audience that is more likely to click on the ad to learn more, thus improving your visibility.

Try to expand your reach in a smart way.

You always have the option of expanding your reach, but you need to do so in a smart way. For example, if you have a medical product for the elderly and you’re already marketing directly toward the elderly, why not try and expand your marketing to those in the healthcare industry that serve the elderly? You could also try marketing your product to the children of the elderly. By trying to expand your reach by targeting another audience closely associated with your current audience, you’ll find better success.

Really listen to your audience.

In order to determine your target audience and understand what type of marketing tactics you should be employing, you need to really listen to your audience. When a customer makes a purchase, talk with them a bit about how they heard about you, what they know about your business, and what they’d like to see from your business. If you don’t have time to physically speak with all your customers and ask, then send out an email questionnaire or conduct phone interviews. Asking these types of questions allows you to learn more about your target audience, such as age, gender, race, etc., and it also allows you to see how they heard about you (which marketing tactics are working). Plus, by asking them what they’d like to see from your business, you can learn about other marketing tactics to employ, such as social media or online advertising. Knowing this type of information will certainly help your business thrive when it comes to niche marketing.

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Improve Your WordPress Blog With These Tips From The Experts

WordPress is one of the most popular blogging platforms out there today, and if you have one, you likely want it to be successful. Like every online platform, WordPress has a variety of tricks and tips that will improve your overall site. These tricks can improve your SEO, generate more traffic and simply make your site more well-liked by your audience.

If you want your blog to be successful, improve your WordPress blog with these five tips from the experts.

1. Choose a simple design.

Sometimes the biggest mistake bloggers can make is trying to give their site too much flair. Yes, you want your blog to be attractive, but you don’t want it to be overwhelming. Make sure that you are toning down the colors, themes, images and other bells and whistles on the site. Instead, opt for a design that is cleaner and easier to navigate. If your audience has a hard time reading the text on your page due to an intense background or poor color choices, they are not going to come back to your site.

2. Make it easy to navigate.

Most users will land on your site with a purpose. Because of this, you want to make your site easy to navigate. Keep an archives list so your audience can see your past posts easily. Enable a search button so that your audience can specifically search for the information that he or she wants. Use simple terms for your navigation, such as About Us/Me, Contact Us/Me, etc. If they have to guess about the navigation name or are unsure where it will lead them, they will not click through.

3. Add content regularly.

Your WordPress site is going to heavily rely on search engine optimization, and one of the best ways to make your SEO successful is to add content regularly. The search engines are going to crawl through your site regularly in search of new keywords and information, and if you continue to supply them with new content, they will come back to your site more regularly. This ensures that all of your blog posts receive an ample amount of attention from the search engines, thus improving your overall SEO.

Another reason to add content regularly to your website is to generate more traffic. Once you land a dedicated audience, they will start to visit your site more regularly in search of new content. If you don’t update your content on a regular basis, your audience will stop returning and you will lose traffic.

4. Make your content easy to share.

WordPress allows you to enable widgets that let your audience share your content with the push of a button. Through the widget, your audience will be able to share your blog post via social media or email. This is a great way to increase your reach and give your post the possibility of going viral. If your audience can’t easily share your content with others, they won’t take the time to do so.

5. Transcribe multimedia files.

Many bloggers use audio files and/or video files to add flair to their blog, and while this may be attractive to your audience, it doesn’t necessarily help your SEO. Search engines cannot crawl through content on audio and video files, which means any content on these files will not be used to help the search engines rank your site. However, if you were to use an online transcription company to transcribe these files and then place the transcription on your website, you will greatly improve your SEO. The search engines will have something to crawl through in order to rank your site, and you’ll even make your blog more attractive for those individuals who may be hearing impaired.

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Great Productivity Tools For Your Small Business

Your small business needs to work hard for your success. You need to make a smaller budget work magic. You need to find creative ways to reach your audience. You need to ensure your productivity is through the roof.

Having a successful production team on your staff is extremely important for your company’s success, and the best way to do this is to ensure your staff is using the right tools. There are plenty of great tools out there today that can help boost your productivity, and if you own a small business, the following are some great productivity tools you need to invest in.

Self Control

With the Internet at your fingertips, it’s likely that you and/or your employees will become distracted by a blog, social network or other website. This can greatly decrease your company’s productivity. By using the Self Control application, you can ensure your company never becomes distracted by other websites. With this application, you can set it up to block certain websites from your computer, and you can designate the amount of time the sites are blocked. For example, if you have a big project you need to complete, you can block certain websites for a few hours to keep you from being distracted. If you know that a certain website is a huge distraction to your employees, you can block that website for the duration of the workday.

What’s nice about Self Control is that there is no way to get around the blocked time. Even if you shut down and restart your computer, the application is still tracking the time, so the website will still be blocked until the timer runs out.

Freshbooks

Tracking the time spent on projects as well as your expenses and income can be time consuming, but not if you use Freshbooks. This application allows you to easily keep track of the time you spend on certain projects as well as track any expenses you incur and any income you receive. Plus, you can access the application from your computer or mobile device, making it easy for you to keep everything at your fingertips no matter where you are.

Dropbox

Have you ever worked on a project on your work computer only to realize you never shared it with yourself to show during a presentation or to make final touches while at home? Have you ever sat at your computer for a long time waiting for a large email attachment to send? Both scenarios are not fun, and they greatly decrease productivity.

When you use Dropbox, though, you’ll have improved productivity. You can easily share your files on Dropbox so that you can access them from everywhere. It doesn’t matter if you’re on your work computer, home computer or your laptop, you’ll have access to everything no matter where you are. You can also share files with clients or other coworkers through Dropbox. This way, everyone can access the files no matter where they are, and you completely eliminate wasting time sending over large files via email.

Rev Voice Recorder

Trying to take notes during meetings can be a painful process. You’re trying to write down everything you can so that you can refer to it at a later date, but content always gets mixed up or lost. Instead of relying on poorly taken notes, you need to invest in the Rev Voice Recorder. This is a voice recorder app combined with transcription services. Now, you can simply record all the meetings, conference calls or briefings and then send the audio file off to be professionally transcribed. Rev’s Voice Recorder app and quick transcription service allows your productivity to increase because you are no longer wasting time translating your own notes. Instead, you’ll have a physical recording and a professional transcription to refer back to when necessary. This greatly increases production.

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