5 Social Sites to Amplify Business in 2015

One of the biggest trends for 2015 from the business perspective is the use of social media to sell goods and services. Because of this trend, many of these social hubs have made it easier for marketing by offering targeted ads. Others have made integration with other sites much easier and more pronounced. In 2015, what are some sites you should use to maximize the net income?

Twitter

This heavily used social site can be worth the few minutes per day you’ll spend typing out tweets. By using hashtags and mentioning specific people or businesses, you can amass a great deal of attention by using Twitter.

Facebook

One of the most popular social media sites is Facebook. This site offers pay-per-click campaigns that can be targeted to specific locations and personal biographical information such as age and gender. The site also allows you to build business pages for free so you can keep your personal profile separate from the company information. If you don’t have time to keep active on this site, Facebook management services can keep the posts regular and optimized for attracting visitors.

YouTube

YouTube is more than a place to watch funny cat videos or people hurting themselves on purpose. Many professionals have used the video service to kickstart entertainment careers, advertise products and services and create how-to videos to engage consumers. As YouTube offers incredible integration with other sites, it can be an excellent method to enhance the online business.

Google+

Although Google+ isn’t as popular as Facebook, the free account will still let you connect with many individuals in much the same way. This social site also allows business pages and has many fine features that can help develop an online reputation.

LinkedIn

The popularity of LinkedIn has been growing steadily since its development. This site is one of the most focused for business and professional connections. Using this site can help establish a professional appearance while allowing you to connect with others on a corporate level. It may be possible to increase business relations leading to corporate contracts and large-quantity sales.

Social media is more than just a website that lets you chat with friends or play games with family members in other states. It’s a medium that can help grow your physical location as well as your eCommerce platform. In today’s business world, it’s safe to assume your competitors are developing a social presence.

What kind of efforts are you implementing to influence your target audience in the same way?

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Make Your Online Business Easy To Find With SEO

hide and seek

SEO may sound like a fancy thing that only big businesses need to worry about, but it’s something every online business should look at. Search engine optimization is essential to help your website become found online, no matter what size your business may be.

Most big businesses have the budget to hire SEO professionals to handle their search engine optimization strategies. Unfortunately, most small businesses do not, forcing them to try and implement this strategy in house. Thankfully, even if you’re not familiar with SEO, there are some easy things you can do to improve your searchability. The following are six tips to help your small business improve your SEO.

1. Add descriptions to audio and video.

Audio and video files contain sections for descriptions and tags, and it’s very important that you add relevant content and keywords to these sections of these files. Search engines can crawl through the back end of audio files, video files and even images and use the content they find to help rank your website more appropriately.

2. Add tags to every web page.

Most websites contain multiple web pages. If your site has more than one web page, it’s very important that you add different title tags to each page. When a search query is performed, different pages of your website have the ability to appear in the search engine results page (SERP). By adding different titles to your web page, you’re giving your site a better chance at earning traffic and boosting SEO. Make sure to choose title tags that are relevant to each respective page, and don’t use the same static content for everyone.

3. Optimize your website for mobile.

More search engine queries are being performed on mobile devices than desktop or laptop computers, which is why it is absolutely essential that you optimize your website for mobile. If your website doesn’t work on mobile devices, takes too long to load, or simply doesn’t look right, it will hurt your overall SEO efforts. Learning how to optimize your website for mobile is easier than you think, and there are plenty of programs and website that you can use to seamlessly integrate this strategy and start improving your SEO.

4. Add local content.

Search engines are using geolocation technology to make search queries automatically generate local results. For example, if you’re in Chicago, you no longer have to type in “shoe stores in Chicago”. Instead, thanks to geolocation, by simply typing in “shoe stores”, your results will automatically appear in the Chicagoland area. When your content contains local verbiage, it will help push your website to the top of these SERPs. Be sure that your contact information and address are physically found on your website, and also feel free to add any content that describes your location, such as nearby major highways or buildings. To increase your local content, you should also be sure to add your website to local listings, such as Google Places.

5. Add some frequently asked questions.

Search engine optimization is now focusing on conversational tone. Instead of scouring through all of your copy and trying to make quick changes, you can add a frequently asked questions section to your website. FAQs use question and answer format, and they are typically more conversational in tone than traditional website copy. By adding an FAQs section to your website, you can boost your SEO by providing quick and accessible conversational content to your website without too much hassle or content reworking.

6. Transcribe audio and video files.

Having audio and video files on your website is a great way to break up the copy and provide value in new and exciting ways. Unfortunately, search engines cannot crawl through the content on audio and video files, which means any content on these files will not help to improve your SEO. Since audio and video files tend to contain conversational tone that is completely relevant to your business, it’s a smart idea to have these files transcribed and placed on your website. A professional transcription of your audio and video files can be crawled by the search engines, and the content they find can be used to help rank your site and improve your overall SEO campaign.

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Five Tools for Lazy Bloggers

lazy dogSometimes You Just Want to Stay in Bed 

If you are like me, efficiency is the key when it comes to blogging. There is no need to spend extra time doing things the hard way, when there are plenty of tools that can help reduce the amount of time you spend developing articles. Some may call us lazy, but I consider this working smart – freeing up my time so I can spend it in other ways that matter. So join my line of thinking and start using these great tools that are perfect for keeping you in tune with the blogging world and everything you need to create beautifully, well-written blogs. Here are my top five picks of tools for lazy, I mean efficient, bloggers.

#1 Content Tools – Google Trends
Rather than spending hours searching the web for blogs and articles on your area of specialty, use a content idea tool to do the work for you. Google Trends is an innovative content tool that allows you to see what is trending on the search engines on specific topics. Simply type in a phrase or topic and Google Trends will display what is currently trending in association with that phrase and/or topic. The really cool feature with this blogging tool is that Google Trends will also display other trending keywords that are related to your initial search. Google Trends is the perfect tool to help you stay relevant with what people are interested in when it comes to your blogging niche.

# 2 Writing – Google Docs
When it comes to writing, Google also has a great tool for bloggers. Google Docs allows bloggers to tap into their articles anytime, from anywhere. Since it is a Google application, your work is stored on the web and not held captive by your local hard drive on your computer or laptop. Not only can you access your articles from anywhere, Google Docs automatically saves your document while you are working on it – meaning accidental crashes are no longer a threat since your work in continuously saved, there is very little concern of losing important information. Google Docs functions very closing to other word processing programs that you may be used to, but also allows you to share and edit articles with other individuals.

#3 Spelling & Grammar Checks – After the Deadline
If you are not an English major, or simply like to have your article reviewed for that final approval, After the Deadline is a great tool. By adding this tool as a search engine extension you can use it anytime you want. After the Deadline not only uses contextual spell checking, the application also reviews style and grammar to ensure accuracy before posting. If you are like me, you can only stare at your blogs for so long before you eyes start playing tricks on you – so After the Deadline is a great tool to help find and correct mistakes before your editors or readers find them.

#4 Optimizing Posts – Google Keyword Tool

Search engine optimization is something every blogger wants, in fact every business with a web presence is after this. While the perfect formula is always changing, there are practices that have stayed true throughout the years, like creating tags within your posts. Better yet, there are tools available, like Google Keyword, that can help take the guessing game out of what you should link within your blog. This application shows you how much traffic your post title and/or search phrases receive. The Google Keyword Tool will even offer suggestions on other keywords and search phrases that are similar to what you entered.
#5 Working on the Go – Dragon Voice Recording

Probably one of my absolute favorite tools for blogging is the Dragon Voice Recording. This tool allows me to get my thoughts out at anytime. Blogging by voice recorder is so liberating because you can literally be anywhere when inspiration hits, and this nifty device will record it all. To make it even better, Dragon records and transcribes your thoughts. Perfect for the days when you just can’t sit down and write.

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