PR or Social Media Manager – Who Can Rescue You When the Buzz is Negative

PR or Social Media Manager: Who Can Rescue You When the Buzz is Negative

Face it. No matter how well you run your business or how successful your company may be, there will come a time when the buzz surrounding your company is anything but great. One customer who had a poor experience with your business could ruin your reputation with one negative complaint on social media or an online review site such as Yelp.

Most companies have someone on hand to tackle these negative reviews when they happen. Some use a social media manager while others use a PR manager. So if you’re currently looking to fill this role, whom should you choose: a PR manager or a social media manager?

Social media managers tend to focus on social media only.

Social media managers are usually in charge of maintaining and monitoring a company’s social media accounts. They tend to be in charge of writing and posting content to the company’s social accounts, creating reports on ROI, and managing all overall social accounts.

A PR manager is in charge of the company’s brand as a whole, including their online presence. This includes additional online features, such as online review sites, and it also includes any offline mentions as well.

If your company received some negative buzz on a social media platform, your social media manager would see it, but if the negative buzz occurred anywhere else, you’d want a PR manager in your pocket.

A PR manager tends to be more responsive.

Social media managers are given the task of communicating with their audience and monitoring what’s being said. They are supposed to try and engage the audience to keep negative buzz from occurring and keeping customers happy. While this is great for your company’s voice, it doesn’t do much for a PR nightmare. Social media managers are typically responsible for monitoring the accounts, not responding to the queries.

A PR manager, however, is able to handle a negative event. They will know exactly what to say to calm down the customer and exactly what to say to share your company’s side of the story. This enables your company to create a response that keeps the negative buzz from demolishing your company’s reputation.

Sometimes, you can have the best of both worlds.

Because social media and PR are something every company faces, you can easily receive the best of both worlds by hiring a combined social media/PR manager. When it comes to managing reputation and handling bad reviews, a combination of a social media and PR manager can be the best option. The social media manager aspect of the job will know the ins and outs of monitoring the social accounts and be able to recognize the bad buzz as it happens. The PR manager side of the job can kick in and respond to and treat the negative buzz right away instead of having to alert someone else about it and wait for a response. With a combination social media/PR manager, negative buzz won’t stand a chance.

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Search Engine Optimization In 5 Easy Steps

Search Engine Optimization In 5 Easy Steps

In today’s business world, there is a major emphasis on having a strong web presence. After all, most of today’s consumers are using the Internet to research companies, products and services before making a purchase.

One major tool being used in this research is search engines. Consumers are turning to Google, Yahoo and Bing to perform search queries on these companies, products and services and using the results to make their decisions.

In order to reach your customers, you want your website to land on these search engine results pages (SERPs) when a search query is performed, and the best way to do that is to improve your search engine optimization (SEO).

Although most search engines like Google keep the details of their search algorithms under wraps, you can easily improve your search engine optimization in the following five easy steps.

1. Add keywords to your website.

Search engines crawl through your website in search of certain keywords, and they use these keywords to rank your site appropriate on the SERPs. Make sure that your website contains keywords that accurately describe the content on your page. You can use keyword tools to help you choose the right ones for your specific topics. You should also make sure that these keywords occur naturally in your copy. If you stuff a bunch of random keywords in your content, the search engines will recognize this as a poor SEO tactic and will not use what they find to better rank your site.

2. Add conversational content.

Search engines have recognized that more and more users are performing search queries with conversational tones instead of one- or two-word phrases. Search engines are trying to provide SERPs that match search queries verbatim, which is why you need to add conversational content to your site.

Instead of rewriting your entire web copy, an easy way to add conversational content is to add Frequently Asked Questions to your website. Ensure the questions and answers are written in a tone that a user would use in a search query, and you’ll greatly improve your SEO.

3. Add local content to your website.

Search engines are putting a major focus on local search. Through geolocation technology, search engines can tell where a person is performing a search, and they will tailor their results based on websites in that area. In order to improve your SEO and reach these local customers, you need to add local content to your website. Put your address and descriptions of your location throughout your content. These will serve as local keywords for your site and help the search engines rank your site for local users.

4. Optimize your site for mobile.

More and more of today’s consumers are performing search queries through mobile devices instead of desktop or laptop computers, which is why you need to ensure your website is optimized for mobile. If a user cannot access your website through their smartphone or tablet, or if it takes too long to load on these devices, the user will move on to another site. This is detrimental to your SEO success, so take the time to optimize your site for mobile to improve your SEO.

5. Transcribe audio and video files.

If you have audio and video files on your computer, they are not helping your SEO efforts. Search engines can only crawl through certain text on a website, and they cannot crawl through audio and video files. If you transcribe the content from these files and place the transcription directly on your website, you can help to improve your SEO. The search engines will be able to crawl through the content and use the keywords they find to better rank your site appropriately.

Take advantage of the services of an audio transcription company to provide the transcription for you instead of doing it yourself. This way, you will receive a professional transcription without hassling with the headache on your own.

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