Affiliate Marketing and How it Works

Affiliate Marketing and How it Works

Quite simply, affiliate marketing is online commission sales made through an affiliate program.

An affiliate program is a program that facilitates the relationship between online merchants and their affiliates in a way that allows the affiliate to promote that company’s products or services for a commission. Affiliate programs are sometimes referred to as:

· Associate Programs

· Partner Programs

· Referral Programs

· Revenue Sharing Programs

Commissions are paid based on the purchase amount (pay per sale), a set value per visit (pay per click), or action such as registration or download (pay per lead).

Here is how affiliate programs work:

· You join and affiliate program and are provided a unique affiliate identification ID which is coded into your personalized affiliate links.

· You place your affiliate links on your website through the design such as sidebar placement or within the content of your website, like a blog post or page. Your affiliate links may also be included and distributed through your newsletters.

· A visitor to your site clicks on your link, purchases a product or service, or fills out a form on the merchant’s website.

· You earn a commission for the sale or lead generated through your link.

The concept is really, very simple – implementing the programs is a little tougher. To be truly successful at affiliate marketing, you have to do more than just pop a banner in the sidebar and wait for conversions to occur.


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