Nobody creates a website and hopes that it just sits on the Internet without receiving any traffic. What’s the point?
Well, if you’re not trying to drive traffic to your site, this is probably what’s happening. Websites are not a “if you build it, they will come” type of tactic. You have to work hard at driving traffic to your site, and this involves doing so much more than just sharing links to your site via Facebook. If you want to drive more traffic to your site (and yes you do), start implementing the following tips in order to increase your reach.
Regularly update your content.
If the content on your site remains the same for extended periods of time, your traffic will start to decrease. First, visitors that come back to your site will realize there’s nothing new for them to experience and they’ll move on. Search engines will also realize there aren’t any new keywords for them to index and they’ll also move on. This decreases traffic.
By updating your content regularly, you will keep the content fresh and exciting for both repeat visitors and search engines. Add new white papers to your website, start a blog that’s attached to your site, add customer testimonials—do anything that livens up your content on a regular basis in order to improve your traffic.
Earn reputable backlinks.
When links to your website can be found on other locations, it can help boost traffic to your site. Earning valuable backlinks on something other than Facebook is essential. You can first opt to sign up for online directories or claim your business on review sites in order to receive more backlinks, but these aren’t extremely valuable and can only do so much.
If you truly want to gain valuable backlinks, you should consider guest blogging or guest posting on other websites. This allows you to share your expertise with a new audience as well as push your website name and backlink out to new people. These are more valuable to your site and will help drive more traffic to it.
Market outside of the Internet.
Yes, online marketing is essential when it comes to generating traffic to your site, but don’t overlook the power of traditional marketing tactics as well. Place your web address on print materials, such as business cards, brochures, mailers, window signs and any other method your company uses. If you run advertisements on the radio or television, be sure your web address is on these tactics as well. The more you can push your web address out there, the better chance you have of earning more traffic to your site.
Give something away for free.
Web users love feeling as if they snagged a great deal, and if you give them an incentive to visit your site, you will easily increase traffic. Use your site as the location for your web visitors to access something for free. This could be anything, such as receiving a coupon for their next purchase, downloading a free tool, or providing a free consultation. Think about what incentive would drive your target audience to your site, and then use it to your advantage.
Place better content on your site.
If your website is text only, you could be losing out on traffic. Sometimes having other valuable content on your site, such as a podcast or a video, can be just the thing your site needs to increase visibility. Internet users don’t want to spend countless hours on your site, so if you can entertain or inform them quickly via multimedia, you’ll increase your traffic.
Not only will the multimedia file drive in traffic by itself, but you can also expand its reach by including transcriptions of your files too. Search engines cannot access the content on your files, but they can access the transcripts. This means that any keywords the search engines find in your transcriptions can be used to improve your SEO, and this will improve your overall visibility. There are plenty of online transcription services out there that will professionally transcribe your content for a low cost, making this an affordable and easy tactic to implement.
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