Can a blog be successful without a name or face?

While combing through many of my favorite celebrity gossip blogs this morning, it occurred to me just how little I actually know about some of the writers on my favorite blogs.

As I began looking for an ‘ABOUT PAGE’ I further realized that I’d grown to enjoy the gossipy goodness they’ve delivered for several months without giving any consideration to who is actually writing all that juicy gossip.

On the other hand, when it comes to sources of information that pertain to my primary sources of income, I seem to have a bit of a double standard. I want and NEED to know WHERE the information comes from.

I’m actually beginning to feel like one of those ‘dads’ that has one set of rules for their teen daughter and one set for their teen son. You know the kind I’m talking about!

Typically I’m one of those bloggers that heads straight for the ABOUT PAGE — but I only do that when it comes to topics on MONTETIZING or MARKETING. I suppose having that glimpse of a REAL person makes their tips and ideas a bit more believable.

Oh, I know it COULD be a fake picture, name and bio, but still, it’s providing me with a ‘PERSON’ that I can relate to.

My QUESTIONS to YOU:

Does it depend on the topic as to whether the blog needs a name and a face?

Are you an about page voyeur like me? Do you always check to see if there’s some offering of reality behind the blog?

Or does it all really even matter?