Every business or marketing expert in the world today is stressing the importance of having a strong search engine optimization strategy in order to be successful. While most companies today know that having a website and an online presence are essential, some of them simply don’t have the funds to hire a reputable SEO specialist to make their site shine. And guess what? That’s okay.
Yes, search engine optimization is important, and it’s a great way to make your website stand out on the search engines and land in front of your target audience, but you don’t need a large SEO budget to implement a strong strategy.
Instead, you can create a strong SEO campaign by allowing your reputation to do the work for you. Here’s how.
Make a user friendly website.
Customers are constantly using the Internet, so if you have a user-friendly website, you’ll help your own SEO strategy. When your site is user friendly, it keeps your audience on your site for longer periods of time. It also encourages your visitors to share your website with others, and increasing traffic is a great way to improve your SEO.
You also want your site to contain information that’s sharable. A blog is a great way to do this. Blogs are free (or relatively cheap) to install, and they can help boost your online reputation by giving your audience what they want and increasing your overall online reach. Speaking to your audience’s emotions and allowing them to easily share information they find on your site can help to boost your SEO by pushing your site out in front of a larger audience.
Provide great service.
By providing great service and great products, you will easily improve your online reputation. When customers have a great experience with your company, they are going to share that experience with others, whether through word of mouth, social media or even online review sites. When customers are constantly sharing positive information about your company on other websites, it improves your SEO just by having a great online reputation. Consistently providing great service and products will ensure that most online conversations about your company are positive.
Track what’s being said about you online.
In order to allow your online reputation to improve your SEO, you first have to know what’s being said about your company by tracking your online reputation. Review Trackers is a great tool to use to track what’s being said about your company on review sites, and tools like Google Alerts will help you track what’s being said on other websites as well. By knowing what’s being said, you’ll know just how hard (or how little) you’ll have to work in order to get your online reputation to where you want it to be.
Respond to any and all comments.
When people talk about your company online, it’s important that you respond. By having a presence, you’re letting people know that you care about what’s being said. If you find a negative comment about your company, respond in a sincere way by apologizing and doing whatever you can to make the situation right. If there’s a positive comment about your business, make sure you respond by saying thank you. The more you engage with your audience, the better it will be for your online reputation.
The same goes for social media inquiries. Make sure you monitor all social media sites and respond to any inquiries that may arise. Many consumers turn to Facebook and Twitter for customer service issues, so ensure someone on your team is there to monitor what’s being said and respond appropriately. Giving your audience a pleasant online experience with your company will allow your online reputation to further your SEO.
Generate positive feedback.
By getting your audience to generate positive feedback about your company, you will improve your online reputation. Any time you see a happy customer, reach out and ask them to leave some positive feedback about your company on your website, social networks or online review sites. By getting customers to constantly discuss how great your company is online, you’ll generate a strong online reputation that helps your business succeed.
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