If you weren’t aware of one of the most obvious tricks in advertising, try taking a young child to the store sometime. Stores know that placing sweet treats at eye level and right by the register is a sure way to score additional sales.
Liz Stinson at Wired shares twelve hidden tricks used to convince us to spend our hard earned dollars, with impulsive sales tactics. If you’re interested in the tricks of influential marketing, check out the book Hidden Persuasion by creative director and psychologist Marc Andrews.
Full story on Wired.
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