Jeff Bezos introduces Fire phone, the first smartphone designed by Amazon

Jeff Bezos, Founder and CEO of Amazon.com, introduces Fire, the first smartphone designed by Amazon, on June 18, 2014 in Seattle, Washington. Fire is available exclusively on AT&T and you can order yours today. For a limited time, every Fire phone customer receives a full year of all Prime benefits, including Prime Instant Video and Free Two-Day Shipping. If you already have Prime, we’ll extend your membership for a full year.. Fire is the only smartphone with Dynamic Perspective and Firefly, two new technologies that allow you to see and interact with your world through a whole new lens.

The Amazon Fire is receiving rave reviews:

“…Firefly is hands-down the Fire Phone’s best feature, and I want it everywhere.” — Ars Technica

Dynamic Perspective is a dazzling bit of technological magic.” — Fast Company
“Fire is different…but it’s also an attractive and solidly built quad-core 5.6-ounce phone with stereo speakers, a lovely 4.7-inch display and a high-quality camera.” — USA Today

A custom-designed sensor system that responds to how you hold, view, and move your phone.

Immersive apps and games

Peek in maps to show Yelp ratings. In StubHub stadium view, see 90 degrees to the left and right of your seat, as if you were actually there, looking around. In games, like Lili, take on the character’s viewpoint and move your head to look around corners, obstacles, and other objects.

One-handed short cuts

Access menus, shortcuts, and useful information with tilt, swivel, and peek.
Tilt for panels—use the left panel to navigate menus, and the right panel to access useful information and shortcuts, like attaching photos to a text message, viewing song lyrics, and more.
Swivel for access to important notifications and quick actions like Mayday, Flashlight, Settings, and more.
Peek keeps your display uncluttered by revealing additional details and quick actions only when you need it.

One-handed reading

With auto-scroll, scan long web pages without ever having to touch the screen.

Order your Amazon Fire today

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