Blogging can be a great way to pass the time and share your experiences and expertise with others. For most bloggers, their blog is just a hobby, something they do on the weekends or a few times per month.
But did you know that you could easily turn your hobby blog into a profitable business? If you want your blogging hobby to generate income for you and your family, the following are four tips to help you turn your blog into a business.
1. Get a professional blog.
First, you want to make sure that your blog is easy to navigate and easy on the eye. If your audience has a hard time getting around or finding information, it will deter them from coming back to your site. Make sure everything is labeled appropriately, install a search box, and create separate pages to highlight certain topics.
You also want to make sure that your blog is clean looking and easy on the eye. If you use harsh colors or it looks like a giant mess on screen, again it will deter visitors from coming back.
Aside from aesthetics, you also need to ensure you’re providing quality copy. Take your time to generate the right content that your audience will find informative and useful, and be sure to check and double check for grammar and spelling errors. If your audience doesn’t understand you, they will not come back.
2. Build an audience.
Successful blogs receive a great deal of return visits, and this is what you’re aiming for. The best way to build an audience is to first decide your target audience, and try to aim your blog at topics these individuals would most likely be interested in.
When writing your blog content, you want to be sure that you’re including keywords. Keywords are important for successful search engine optimization, and if you want to build your audience, you need strong SEO.
You should also use social media to push your blog out in front of a large audience, and continue to use social media to engage with your audience and push out new posts.
Another great way to build your audience is to enable your visitors to easily share your content. For example, if someone comes across your blog and likes what they see, they will want to share this information via their own personal email or social networks. By allowing them to do this with the click of a button directly on your blog, you will easily widen your reach.
3. Keep your audience coming back.
Once you’ve gained your audience, you want to keep them coming back. The best way to do this is to create a schedule and stick with it. Decide how often you want to post and create a schedule that is consistent. Will you post every day, a few times per week, or a few times per month? Your audience will start to recognize your schedule, and they’ll know when to come back and check out your new posts.
You should also consider creating an email alert. Have your visitors sign up to receive email notifications every time a new post is published. This way, they’ll be able to access your blog right from their own email account, making it easy for them to come back.
4. Monetize it.
Okay, so you really want to know how to turn your blog into a business right? Well, once you’ve created a professional blog, you need to work on monetizing your blog.
One of the easiest ways to do this is to sell ad space on your blog. You can do this through Google AdWords, and every time an ad is clicked through on your site, you will earn money. Obviously, the more click-throughs the ads on your page receive, the more money you will make. While this can help generate some income, this typically doesn’t create a steady flow, especially if you’re still building your audience.
You could also become an affiliate marketer for certain companies. For example, if you are constantly talking about products you love, become an affiliate marketer with a company that carries that item, such as Target or Amazon. If a blog user uses the link you provided and makes a purchase, you will receive money from the affiliate. This is a great monetizing tool for those who are constantly pitching products to their audience.
You could also consider turning your blog posts into a book. Compile your favorite posts and create a book, then opt to self-publish it. You could also create a book that delves into more detail than your blog. No matter what you opt to write about, be sure to market the blog towards your audience.
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