Automated affiliate marketing company, VigLink, announced they have completed a $5.4 million Series B financing round led by Emergence Capital.
Oliver Roup VigLink CEO said, “We are delighted to have secured an additional round of funding to take forward our vision of helping publishers monetizing the ‘outclicks’ from their current links, as well as provide additional linking opportunities should they chose.”
“We have been able to work with publishers who had previously not had much luck with affiliate marketing into successful and prosperous affiliates. This has lead to growth in the publishers revenues and increase in traffic and sales for advertisers,” continued Roup.
Existing investors Google Ventures and First Round Capital participated in the round. This round of funding brings VigLink’s total funding to $7.3 million.
VigLink helps online publishers monetize their sites by generating revenue from purchases resulting from outbound traffic. The company’s solution automatically generates affiliate links from existing, direct links to advertisers.
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